Butt Free City is Butt Free Australia's flagship project, partnering with local government around Australia.
Butt Free City adopts Butt Free Australia's successful Butt Free Solutions approach, which recognises 5 elements – Context, Awareness, Education, Infrastructure and Enforcement – as key to success.
While these essential elements remain important for every campaign, the flexible approach enables cities to tailor campaigns to local problems.
Butt Free City is based on a successful City of Melbourne CBD campaign supported by Butt Free Australia (formerly the Butt Littering Trust) in 2004.
In 2005, the first campaign was conducted in partnership with six capital cities. The objectives were to gain maximum exposure, provide consistent messages and raise awareness that butt littering is creating serious problems across the country.
City-based projects are challenging because of the highly varied nature of littering, differing audiences and activities, and the busy places in which campaigns compete for attention.
Butt Free City campaigns therefore either focus on hotspot areas – locations where the worst butt litter is being generated – and the people using those areas regularly, or are delivered more broadly in a highly engaging way.
Invitations to participate in Butt Free City campaigns are extended to key local governments in September-October each year. They take into account geographic spread, campaign partnership history, priority placed on the issue and the ability to reach a wide target audience.
In 2010, Butt Free City was held between 17-28 May with nine champion cities: Brisbane, Canberra, Gosford, Melbourne, Mildura, Parramatta, Port Adelaide Enfield, Townsville and Wollongong taking the campaign message 'Butt Littering. It's Not a Good Look' to the streets.
Download the Butt Free City 2010 National Report here, or go to Project Archives for previous reports.
Butt Free Projects