Butt Free City 2009 was held between 23–27 March, with 16 cities participating: Adelaide, Brisbane, Canberra, Darwin, Geelong, Gosford, Gold Coast, Hobart, Launceston, Newcastle, Melbourne, Mildura, Port Phillip, Port Adelaide Enfield, Townsville and Wollongong.

Working with local councils, Butt Free City targeted local butt litter hotspots and the provision and appropriateness of permanent infrastructure to help address the issue year round.

Educators approached people on city streets to talk about the environmental, social and economic impacts of butt littering.

In return for a free personal ashtray, educators asked people to make a pledge or commitment to Butt Free Australia's call to action, PLEASE BUTT IT, THEN BIN IT®.

The last day of the campaign, "Butt Litter? FINE! Day", saw 70 fines issued and more than 200 mock fines and 16 warnings delivered to those who did not heed the call to action.

Butt Free City 2009 achieved an average butt littering reduction of 23%, gained 12,500 written and 15,300 verbal pledges – nearly 28,000 in all – and achieved over 8.2 million exposures of its messages.

Download: Butt Free City National Report 2009

Based on the highly successful Butt Free City Loop campaign model, this campaign was held during Keep Australia Beautiful Week in August 2009.

A partnership between Butt Free Australia, Brisbane City Council, Keep Australia Beautiful Queensland and Queensland Rail, this one-day intensive campaign was an ideal follow up to Brisbane's earlier involvement in the Butt Free City campaign in March.

The campaign highlighted the hotspots of Central and Roma Street stations, as well as the Queen Street Mall.

Butt Free Brisbane educators engaged 4,500 commuters and shoppers throughout the day, distributing personal ashtrays and reminding people to PLEASE BUTT IT, THEN BIN IT®.

At least fifteen Personal Infringement Notices were issued as follow up to the campaign, highlighting the role of enforcement as a component of the Butt Free Solution approach.

Download: Butt Free Brisbane report

Butt Free Australia partnered with Melbourne rail carrier Connex, City of Melbourne and Keep Australia Beautiful Victoria to engage rail commuters during a week-long campaign in August 2008.

Targeting rail commuters using Melbourne's city loop stations during peak periods, the campaign was designed to deliver messages appropriate to the context.

It engaged a large and active audience by using big red arrow-shaped signs attached to rubbish and butt bins, delivering messages to commuters in staggered, bite-size pieces.

Campaign objectives were to educate commuters about the impacts of butt littering, distribute personal ashtrays, highlight permanent infrastructure and gain pledges to PLEASE BUTT IT THEN BIN IT®.

The campaign also engaged around fifty smokers who were seen littering, with fines issued to sixteen of them.

Comprehensive independent monitoring of butt littering hotspots over the next five weeks revealed sustained reductions in butt littering counts and an increase in correct butt littering behaviour coinciding directly with the campaign period of up to 25%.

Download: Butt Free City Loop 2008 report

Whether you want to know more about projects at beaches, pubs n clubs, shopping centres or events, our Butt Free case studies cover a wide range of contexts.

While each case study provides details of a successful Butt Free Australia project, full project reports can be found in the Project Archives.