In this issue:
- Sydney kicks off 'Not a Good Look'
- CSA Screening on SKY
- Need Resources for the Workplace?
- 'Not a Good Look' hits Brisbane
- KAB launches 'Litterers Anonymous'
- News from Desk
Sydney kicks off 'Not a Good Look'
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Sydney kicked off the 'Not a Good Look' campaign for 2011 with a series of high profile supersites across the city. Over April & May, eleven billboards carried the 'Not a Good Look' message in prominent locations such as Homebush Bay, Parramatta Road, O'Riordan Street Mascot, the M4, Wentworth Drive Eastlakes as well as inbound on Broadway in the heart of Sydney. While some featured real people, in real life situations, inappropriately disposing of their butts and a reminder to 'PLEASE BUTT IT, THEN BIN IT®', others simply highlighted the campaign message - 'Butt Littering. It's Not a Good Look'. Attention in Sydney will shortly turn to the official Sydney Film Festival Outdoor Live Site in Martin Place where the 'Not a Good Look' community service announcement will screen over the twelve days of the Festival. Watch out for the CSA on the 17m² LED screen between Wednesday 8- Sunday 19 June. Both are part of the overall 'Not a Good Look' campaign aimed at putting personal responsibility at the forefront of the butt littering issue. |
CSA Screening on SKY
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Keep an eye out for the 'Not a Good Look' Community Service Announcement (CSA) screening this week across SKY News and SKY Racing. Whether at home, in an airport lounge or at the track, the 'Not a Good Look' message will reach a wide and varied audience right across Australia reminding people to 'PLEASE BUTT IT, THEN BIN IT®'. If you haven't seen the CSA yet, click here. |
Need Resources for the Workplace?
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A reminder that resources developed to deliver the 'Not a Good Look' message are available for download or for supply in professional print quality. Posters (A3), fact sheets (A4) and flyers (DL) provide the clear and simple message that butt littering has far reaching impacts, there are no excuses, and it remains the responsibility of those who choose to smoke, to find a bin or carry a personal ashtray. Download the resources here. Or order printed (high quality poster paper or weatherproof vinyl) materials from Butt Free Australia: (03) 9898 0087 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
'Not a Good Look' hits Brisbane
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The roll-out of 'Not a Good Look' continues in Brisbane in May with seven supersite billboards launching this week. Locations include the Gateway Motorway at Boondall, Eagle Farm, Stretton and the Logan Motorway at Tanah Merah as well as Fairfield Road Yeerongpilly and Ipswich Road Woolloongabba. Supporting the billboards is a humorous radio campaign, on 97.3FM - Brisbane's Best Mix of the 80's, 90's and Now, that asks the question 'Just what is a good look on the streets of Brisbane?' Overwhelmingly, and not surprisingly, butts get a big thumbs down. As part of the campaign the Brisbane City Council will host an information desk at Post Office Square on Wednesday 25 May between 10.00am -2.00pm providing workers, visitors and residents alike the chance to pick up a free personal ashtray or some 'Not a Good Look' resources. |
KAB launches 'Litterers Anonymous'
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Keep Australia Beautiful has launched a new anti-littering campaign that aims to lift the profile of the littering problem in Australia. An unlikely group of Australian celebrities have formed a fictitious group called Litterers Anonymous to promote the 'One Step Program' which is simply to 'use the bin'. Just like 'Not a Good Look', the Litterers Anonymous campaign hopes to make people more accountable for their actions and to use the bin. To find out more visit www.litterersanonymous.org.au |
News from Desk
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Gemma Robertson has joined Butt Free Australia as our new Administration Officer two days a week (Wednesday & Thursday). Gemma comes to Butt Free Australia with extensive experience in the not-for-profit sector, a passion for the environment and an amazingly calm and cheerful disposition. After nearly three years as Project Manager, Sarah Bartlett took the opportunity to return to full-time post-graduate study earlier this year. Sarah was a passionate advocate for Butt Free Australia and we wish her well for the future. |
