Litter law enforcement is naturally unpopular, but necessary to encourage behavioural change. In the next few weeks two Victorian local governments are launching enforcement campaigns to reinforce the ‘PLEASE BUTT IT, THEN BIN IT®’ message.
Ararat Rural City Council's enforcement blitz follows a lack of litterers heeding messages of a recent 'Don't be a Tosser' education campaign. The City of Melbourne's 'Butt it and bin it' blitz is a response to litterers not heeding messages of numerous education campaigns, including Butt FREE City, and also their failure to use one of the 3000 bins installed throughout the city.
Cities large and small are increasingly recognising enforcement as an essential component of any butt litter management strategy. For butt litterers it can be a costly lapse of judgement – in Victoria up to $234!
The City of Melbourne will once again partner with Butt Free Australia in the annual Butt FREE City campaign.
'Don't be a Tosser, bin your butts' (Ararat Advertiser, 12 Jan 2010)
'Butt It and Bin It, smokers warned to dispose of cigarettes responsibly' (City of Melbourne, Media Release, 4 Feb 2010)
Blog: 9 Feb 2010
What's been your experience of butt litter enforcement?
