Image by Louise M Cooper
Butt Free Australia is proud to have joined forces with City of Melbourne, EPA Victoria and Melbourne Water to highlight the issue of butt litter and its impact on our environment.
Launched last Friday, 26 August on the banks of Melbourne’s iconic Yarra river, the Butt FREE Melbourne campaign got off to an impressive start with TV and radio crews turning up to cover the event. In what has proved to be a very effective visual tool, Butt Free Australia’s Chair Ian Coles, Chairman of EPA Victoria Cheryl Batagol and Melbourne Water’s General Manager of Waterways, Chris Chesterfield were photographed holding a cylinder containing 10,500 butts - the same number dropped on Melbourne’s streets every working day, of which around one in ten end up in our waterways.
The Melbourne campaign has generated much discussion, especially amongst social media users and in combination with our Not a Good Look print, radio and billboard advertising conveys the clear message to Please Butt It, Then Bin It® for a Butt FREE Melbourne.
Date: 29 August 2011
